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Lumix is Panasonic's range of digital cameras, from pocket point and shoot models to digital SLRs. Many Lumix models are fitted with Leica lenses that have been developed and designed by Leica's German optics engineers but are produced in Japan, and some are effectively Leica branded cameras without the brand name and with different exterior styling. Most Lumix cameras use different releases of the Panasonic Venus engine for digital image processing; the original version was followed by II, III, and IV (2008).
Panasonic produces all of Leica's branded digital point and shoot cameras in Japan, but not film cameras, the Leica M8 digital rangefinder camera, or the Digital Modul R digital camera back for the Leica R9 film SLR.
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Some cameras come in several colours, indicated by a suffix letter: K is black, S silver, A blue.
DMC-LC: No longer in production. Consisted mostly of medium-size, mid-range cameras, but also included the high-end LC5 and LC1, which were also sold as the Leica Digilux 1 and Digilux 2 respectively.
DMC-LS: Panasonic's cheapest line, budget plastic compact cameras powered by two AA batteries. Includes the LS1, LS2, LS60, and LS75, LS80 (Jul 2008).
DMC-LZ: Budget, but more advanced and with more user control than many other digital compact cameras. The most notable feature is a 6× (37–222 mm) optical zoom range. Includes the LZ1, LZ2, LZ3, LZ5, LZ6, LZ7, LZ8, LZ10 (Jul 2008).
DMC-FS: Ultra-compact mid-range, relatively typical cameras. The FS range was launched in January 2008, and is currently composed of the FS3, FS5 and FS20.
DMC-FX: Ultra-compact high-end, relatively typical cameras. The FX01 was the first ever ultra-compact (considering Ricoh R series as compact) with a true wide-angle 28–102mm lens, sharing now (20 Jan 2007) this feature with its siblings FX07 and FX50, as well as with the Canon SD800 IS (IXUS 850 IS in Europe). Unlike most of the other Lumix lines, the FX series tends to have a more stylish look (as opposed to the generic silver or black), targeted at social photography. Includes the FX1, FX5, FX2, FX3, FX7, FX8, FX9, FX01, FX10, FX12, FX30, FX37, FX50, FX07, FX100, FX33, FX55, FX35, FX150, and FX500. The Panasonic Lumix DMC-FX30 was announced as the world's slimmest camera with a 28mm equivalent wide-angle lens. The Panasonic Lumix FX35 equips with 25mm Ultra-Wide-Angle Lens. The FX500 is the first Panasonic to feature a touch-screen interface.
DMC-LX: A compact/ultra-compact high-end camera line, with 16:9 widescreen aspect ratio CCD sensor (most non-SLR digital cameras and the Four Thirds System use a 4:3 ratio CCD sensor, while most DSLRs and older film cameras typically a 3:2 ratio), full manual exposure and focus controls (with joystick control rather than focus ring), and RAW recording, unusual in compact cameras. Includes the 8-megapixel LX1, the 10-megapixel LX2, and the LX3 with a f/2-f/2.8 lens with 24mm-60mm focal length zoom (35mm equivalent) (announced Jul 2008, shipping since late Aug 2008).
DMC-FZx (excluding DMC-FZx0 models): Compact ultra-zoom higher-end cameras. These cameras are described as compact but are relatively large, have extensive controls (although models earlier than the FZ7 do not have manual focus), and long zoom ranges, typically 12× with extending zoom lens. Includes FZ1, FZ2, FZ3, FZ4, FZ5, FZ7, FZ8, FZ18 (18x zoom) and FZ28 (18x zoom, Venus IV).
DMC-FZx0: Bridge digital cameras, resemble digital SLRs in many ways, but have a non-interchangeable, non-extending zoom lens. The later models from the FZ30 are large and heavy, have a wide zoom range (12×) and extensive manual controls, including fully manual focus and zoom rings on the lens. The range comprises the FZ10, FZ20, FZ30, and FZ50.
DMC-TZ: Compact, point and shoot 10× zoom cameras with image stabilization. Includes the TZ1, TZ2, TZ3, TZ4, TZ5 (Known as the TZ15 in Asia) and TZ50 (TZ5 with Wi-Fi). The TZ1 uses folded optics, with a prism. TZ1's successors use a traditional design without folded optics, hence the barrel extends further out during operation[1]. The TZ series stands out against other compact digital cameras by achieving a 10x optical zoom with a 28mm* wide angle lens in a small compact body. *equivalent to 35mm camera.
DMC-L: Panasonic's dSLR line. It uses the Four Thirds System lens mount and can display live image view on the LCD screen, unlike most dSLRs. The Olympus E-330 also has this capability. Includes the L1 and L10.
| Type | Venus Engine | ||||
|---|---|---|---|---|---|
| Venus I | Venus Plus | Venus II | Venus III | Venus IV | |
| Ultra-Compact, Wide-angle | FX01 | FX50 (FX7) / FX30 / FX 55 (FX33) / FX100 | FX35 / FX500(25mm) | ||
| Ultra-Compact, 16:9 CCD | LX1 | LX2 | LX3 | ||
| Ultra-Compact | FX7 (FX2) | FX8 / FX9 / FX3 | FX12 (FX10) | FS3 / FS5 / FS20 | |
| Compact, Wide-angle, Large Zoom | TZ1
TZ2 / TZ3 |
TZ4 / TZ5 / TZ15 / TZ50 | |||
| Compact, Medium Zoom | LZ1 / LZ2
LZ3 / LZ5 |
LZ6 / LZ7 | LZ8 / LZ10 | ||
| Compact, Ultra Zoom | FZ18 | FZ28 | |||
| Compact | LS1 / LS2 | LS60 / LS75 / LS80 | |||
Some Panasonic and Leica cameras are more or less the same. The differences, other than the obvious exterior styling, are in the camera firmware. Different application software is also supplied by the two companies with the cameras.
The Leica and Panasonic cameras produce the same RAW image, but will process white balance, noise reduction, etc. differently. Lumix cameras are less expensive than their Leica counterparts due to the companies' marketing strategies and production economics.
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In Japan pop singer Ayumi Hamasaki promotes the Lumix cameras with her songs. She announced on May 8, 2007 that Panasonic is releasing a Ayumi Hamasaki x Hello Kitty x Lumix collaboration camera, a Leica FX-30 which sells for ¥54600 (about USD$455).
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