RCA

All you want to know about RCA

This article is about the former RCA Corporation. For other uses, see RCA (disambiguation).
For information on products bearing the RCA trademark today, see RCA (trademark).
RCA Corporation
RCA Logo
Slogan The most trusted name in electronics.
Fate Taken-over by General Electric and broken up
Founded 1919
Defunct 1986
Location New York, Flag of the United States United States
Industry Electronics
Key people David Sarnoff, first general manager

RCA Corporation, founded as Radio Corporation of America, was an electronics company in existence from 1919 to 1986. Today, the RCA trademark is owned by Thomson SA through RCA Trademark Management S.A., a company owned by Thomson. The trademark is used by two companies, namely Sony BMG Music Entertainment and Thomson SA, which licences the name to other companies like Audiovox and TCL Corporation for products descended from that common ancestor.[1]

Contents

Prior to RCA

During World War I the U.S. Navy suppressed patents of the major companies involved with radio in the United States to facilitate the war effort. All production of radio equipment was allocated for either the army or the navy. The incorporation of the assets of British-owned Marconi Wireless Telegraph Company of America, the Pan-American Telegraph Company and those controlled by the United States Navy led to a new firm started by General Electric in 1919. The subsequent cooperation among RCA, General Electric, United Fruit, Westinghouse Electric Corporation, AT&T laid the groundwork for significant developments in point-to-point and broadcast radio, including the new National Broadcasting Company, NBC.

History of RCA

Original RCA logo, revived by BMG for sound recordings after it bought GE's interest in the record company. Unlike this picture, it was colored red. It was affectionately known as "the Meatball" to RCA insiders.
Original RCA logo, revived by BMG for sound recordings after it bought GE's interest in the record company. Unlike this picture, it was colored red. It was affectionately known as "the Meatball" to RCA insiders.

RCA was formed in 1919 as a publicly held company owned by General Electric, which had a controlling interest in the company. The intent was to create an operating company that could purchase and then use GE's powerful Alexanderson alternator radio transmitters, to make it possible for the United States to utilize what were believed to be very limited numbers of radio frequencies before other countries, particularly Great Britain, could buy the alternators and take the frequencies first. This rationale soon collapsed with the discovery in the mid-1920s of the practicality of the short wave band for long distance transmissions.[2] The first head was Owen D. Young[3] David Sarnoff became General Manager.

RCA's charter required it be mostly American-owned. RCA took over the assets of American Marconi, and was responsible for marketing GE and Westinghouse's radio equipment. In a subsequent deal, it also acquired the patents of United Fruit and Westinghouse, in exchange for ownership stakes. Later on the company went on a patenting and licensing binge, patenting the superheterodyne concept. Some of their early radios had their guts hidden in "catacombs" to prevent reverse-engineering.

By 1926, RCA had grasped the market for commercial radio, and purchased the WEAF and WCAP radio stations and network from AT&T, merged them with RCA's own attempt at networking, the WJZ New York/WRC Washington chain, and formed the National Broadcasting Company (NBC).

In 1929, RCA purchased the Victor Talking Machine Company, then the world's largest manufacturer of phonographs (including the famous "Victrola") and phonograph records (in British English, "gramophone records"). This new subsidiary then became RCA-Victor. With Victor, RCA acquired New World rights to the famous Nipper trademark. RCA Victor produced many radio-phonographs. The company also created RCA Photophone, a sound-on-film system for sound films that competed with William Fox's sound-on-film Movietone and Warner Bros. sound-on-disc Vitaphone.

RCA began selling the first electronic turntable in 1930. In 1931, RCA Victor developed and released the first 33⅓ rpm records to the public. These had the standard groove size identical to the contemporary 78 rpm records, rather than the "microgroove" used in post-World War II 33⅓ "Long Play" records. The format was a commercial failure at the height of the Great Depression, partially because the records and playback equipment were expensive, and partially because the technical performance was terrible. (Tracking ability depends upon, among other things, the stylus's radius of curvature, and it would require the smaller-radius stylus of the microgroove system to make slower-speed records track acceptably.) The system was withdrawn from the market after about a year. (This was not the first attempt at a commercial long play record format, as Edison Records had marketed a microgroove vertically recorded disc with 20 minutes playing time per side the previous decade; the Edison long playing records were also a commercial failure.)

In 1930, RCA became a crucial and key tenant in the yet to be constructed landmark building of the Rockefeller Center complex, 30 Rockefeller Plaza, which from 1933 became known as the RCA building, now the GE Building. This critical lease in the massive project enabled it to proceed as a commercially viable venture.[4]

Old television test pattern, created by RCA in 1939 and widely used until color television gained in popularity.
Old television test pattern, created by RCA in 1939 and widely used until color television gained in popularity.

In 1939, RCA demonstrated an all-electronic television system at the New York World's Fair and developed the USA's first-ever television test pattern. With the introduction of the NTSC standard, the Federal Communications Commission authorized the start of commercial television transmission on July 1, 1941. World War II slowed the deployment of television in the US, but RCA began selling television sets almost immediately after the war was over. (See also: History of television) RCA labs was closely involved in RADAR and radio development efforts in support of the war effort. These development efforts greatly assisted RCA in their Television research efforts.

RCA was one of the leading makers of vacuum tubes (branded Radiotron) in the USA, creating a series of innovative products ranging from octal base Metal tubes co-developed with General Electric before World War II to the transistor-sized Nuvistor used in the tuners of the New Vista series of television sets. The Nuvistor tubes were a last hurrah for vacuum tubes and were meant to be a competitive technology for the relatively newly introduced transistors. RCA also partnered with Tung-Sol to produce the legendary 6550 hifi vacuum tube. Their power in the marketplace was so strong that they effectively set the selling prices for vacuum tubes in the USA. A look at their competitor's price lists shows them to be identical to RCA's, from 1940 through 1970 at least. In spite of this, the company had to completely switch over to making solid-state television sets by 1975.

Antitrust concerns led to the breakup of the NBC radio networks by the FCC, a breakup affirmed by the United States Supreme Court. On October 12, 1943, the "NBC Blue" radio network was sold to Life Savers candy magnate Edward J. Noble for $8,000,000, and renamed "The Blue Network, Inc". It would become the American Broadcasting Company (ABC) in 1946. The "NBC Red" network retained the NBC name, and RCA retained ownership.

In 1941, prior to Pearl Harbor, the cornerstone was laid for a R&D Facility, RCA Laboratories, located along Route 1 and just north of New Jersey Rte 571 in Princeton, New Jersey. It was in this facility that myriad innovations and key technology such as color television, the electron microscope, CMOS based technology, heterojunction physics, optoelectronic emitting devices, Liquid Crystal Displays (LCDs), video cassette recorders, direct broadcast television, direct broadcast satellite systems and high-definition television would be invented and developed during ensuing years. (After 1988, the facility would be known as Sarnoff Corporation, a subsidiary of SRI International.)

In 1949, RCA-Victor developed and released the first 45 rpm record to the public, answering CBS/Columbia's 33⅓ rpm "LP".

RCA Television Tape machine
RCA Television Tape machine

In 1953, RCA's all electronic color-TV technology was adopted as the standard for American color TV; it is now known as NTSC (after the "National Television System Committee" that approved it). RCA cameras and studio gear, particularly of the TK-40/41 series, became standard equipment at many American television network affiliates, as RCA CT-100[5] ("RCA Merrill" to dealers) television sets introduced color television to the public.

In 1955, RCA sold its Estate large appliance operations to Whirlpool Corporation. As part of the deal, Whirlpool was given the rights to market "RCA Whirlpool" appliances through the mid-1960s.

Due to their rarity and technological significance, RCA Merrill/CT-100 (and other early color television receivers) are highly sought-after collectibles. Attic "relics", especially with an RCA emblem, should be assessed by several knowledgeable and trustworthy antique radio or television collectors prior to acquisition.

Despite the company's indisputable leadership in television technology, David Sarnoff in 1955 commented, "Television will never be a medium of entertainment".

RCA was one of the eight major computer companies (along with IBM, Burroughs, Control Data Corporation, General Electric, Honeywell, NCR and UNIVAC) through most of the 1960s, but abandoned computers in 1971.

RCA was a major proponent of the eight-track tape cartridge, which it launched in 1965. The eight-track cartridge initially had a huge and profitable impact on the consumer marketplace. However, sales of the 8-track tape format peaked early on as consumers increasingly favored the compact cassette tape format developed by competitor Philips.

Environmental record

A former RCA facility is located in Taiwan's northern county of Taoyuan. More than 1,000 former employees of that facility are suffering from cancer and more than 200 have died. Most believe the company's plants polluted groundwater with toxic chemicals which lead to the outbreak of illness. Richard Knoph, a spokesman for RCA's current owners, Thomson Multimedia of France, denied responsibility for the illnesses, saying a study conducted by the Taiwan government showed no correlation between the illnesses and the company's facilities. He also said a 1999 lawsuit alleging similar connections.[6] After RCA operated the plants for more than two decades, its facilities in northern Taiwan were shut down in 1991 and the area was declared a toxic site by the Taiwanese Environmental Protection Agency. General Electric, which bought RCA in 1986, sold it to Thomson one year later, in 1987.[7] Both GE and Thomson spent millions of dollars for the cleanup of the site in the mid-1990s, removing 10,000 cubic yards (7,600 m3) of soil and installing municipal water treatment facilities for neighboring communities.[8]

The former RCA facility located at 1350 Pleasure Road in Lancaster, Pennsylvania, also has a mared enviromental legacy. RCA operated the facility for the U.S. Navy through World War II, after which RCA acquired the facility for the manufacture of radio, microwave tubes and later, television. [9]. The RCA Corporation owned the RCA Facility from the late 1940's to June 1986 when GE purchased the RCA Corporation. Burle Industries, Inc. subsequently purchased the former RCA manufacturing plant from GE in July 1987. As part of the sale agreement, GE retained the property containing the Lower Lagoon, the Upper Quarry, and the groundwater recovery and treatment system (GWRTS) [10].

According to EPA's "Toxic Releases for Reporting Year 1987" [11], the R C A CORPORATION GENERAL ELECTRIC Facility released 23,000 pounds of 1,1,1-trichloroethane (1,1,1-TCA) per year as "FUGITIVE OR NON-POINT EMISSIONS" and 209,000 pounds 1,1,1-TCA per year as "STACK OR POINT EMISSIONS" along with 12,000 pounds per year of Freon 113 (1,1,2-trichloro-1,2,2-trifluoroethane) as "STACK OR POINT EMISSIONS".

The Former RCA/GE Facility has been a RCRA Corrective Action Facility (Subtitle C), with environmental investigations (RCRA Facility Investigation, RFI) completed in the late 1980s and early 1990s. The main contaminants of concern in the groundwater at the GE facility are trichloroethylene (TCE) and 1,2-dichloroethylene (1,2-DCE). The GE Lancaster facility currently consists of a parcel of land containing a closed, capped RCRA-regulated surface impoundment (Lower Lagoon), a closed, capped landfill (Upper Quarry), and the GWRTS [12]. Results from early investigations indicated that volatile organic compounds (VOCs) were present in the groundwater beneath the facility. TCE was detected in a monitoring well at concentrations ranging from 11,000 ug/L to 14,000 ug/L [13], which at 1% of the aqueous solubility of TCE [14], is an indication that TCE was released as a Dense Non-Aqueous Phase Liquid (DNAPL).

The transport of TCE and cis-1,2-dichloroethylene (cis-1,2-DCE) becomes complicated in the carbonate aquifer underlying Lancaster. GE installed moniting wells on the east side of the Conestoga River in 1991 and 1992 on the City of Lancaster's Conestoga Pines Park. TCE and cis-1,2-DCE were detected in these wells. Subsequent sampling of a spring in the park had TCE detected at concentrations ranging from 440 ug/L to 1,200 ug/L, and cis-1,2-DCE ranging from 310 ug/L to 900 ug/L.

The Lower Lagoon and Upper Quarry were closed and capped in 1987 in an effort to address the sources of groundwater contamination. The GWRTS also began operation in 1987. Its functions are to keep contaminated groundwater from leaving the site property and to reduce the size of the contaminated plume.

The Pennsylvania Department of Environmental Protection (PADEP) anticipates issuing an Order in 2008 to continue the implementation of the groundwater pump and treat system currently in place, in lieu of re-issuing the Post Closure Permit. EPA intends to close-out the Corrective Action Order in the future [15].

Another site having environmental contamination issues is the Intersil Facility in Mountaintop, Pennsylvania, which RCA operated in the 1960s and later sold to Harris Semiconductor. The shallow and deep groundwater aquifers beneath the facility contain elevated levels of volatile organic compounds ("VOCs"). These impacts are a result of activities conducted by the predecessor operator, RCA. Some of these conditions were identified in connection with facility's 1991 closure of an underground storage tank. The facility operates a groundwater production well which was installed in 1986 for non-contact cooling water. This well extends to 400 feet below the ground surface and the groundwater from this well is impacted VOCs (specifically, trichlorothene, or TCE). The facility is required to treat the water before using it as non contact cooling water through an air stripper which was installed on the production well. While facility personnel have no information regarding the possible sources of the TCE, TCE was used in plant operations in the 1960s and 1970s [16]. Off-specification semiconductor devices were formerly disposed of onsite in the 1960s when RCA operated the facility. The disposal area is presently under a building and, accordingly, no leaching of materials is expected. However, no groundwater sampling has been conducted in this area of the site.

Sunset years

In many ways the story of RCA is the story of David Sarnoff. His drive and business acumen led to RCA becoming one of the largest companies in the world, successfully turning it into a conglomerate during the era of their success. However in 1970, at 79 years old, Sarnoff retired and was succeeded by his son Robert. David Sarnoff died the next year; by some accounts, much of RCA's success died with him.

During the 1970s, RCA Corporation, as it was now formally known, ventured into other markets. Under Robert Sarnoff's leadership, RCA diversified far beyond its original focus on electronics and communications. The company acquired Hertz (rental cars), Banquet (frozen foods), Coronet (carpeting), Random House (publishing) and Gibson (greeting cards). Despite this diversification, or perhaps because of it, the corporation was plagued by financial problems.

Robert Sarnoff was ousted in a 1975 boardroom coup by Anthony Conrad, who resigned a year later after admitting failing to file income tax returns for six years. Despite maintaining a high standard of engineering excellence in such fields as broadcast engineering and satellite communications equipment, ventures such as the NBC radio and television networks declined. Forays into new consumer electronics products, such as the innovative but technologically obsolescent SelectaVision videodisc system, proved money losers.

While maintaining profitability, in 1983, RCA switched manufacturers of its SelectaVision VHS VCRs from Matsushita (Panasonic) to Hitachi. SelectaVision was then abandoned in 1985, in a tremendous and very public write-off of several hundred million dollars. Its chief competitor, videotape, held two key advantages: recordability, and lower cost. (Some also claim that easy viewing of pornographic and erotic programs in private was an important factor in favor of the VCR. RCA was unwilling to produce CED discs with adult content, allegedly reducing demand for the CED system.) VCRs quickly took a dominant market share, and did so at an inauspicious time, just as the market for publicly traded equities was growing rapidly. RCA could not take part in that field, and its better-managed competitors showed superior performance in these years.

In 1984, RCA Broadcast Systems Division relocated from its Camden, New Jersey location to the site of the RCA antenna engineering facility in Gibbsboro, New Jersey. Over time, all of the broadcast product lines developed in Camden were terminated or sold off. Most of the buildings at the Camden site were eventually demolished, save for the original RCA Victor buildings, having been declared national historical buildings.[17]

At the ripest moment, conditions led to RCA's takeover by GE in 1986 and its subsequent break-up. GE sold its 50 percent interest in what was then RCA/Ariola International Records to its partner Bertelsmann and the company was renamed BMG Music for Bertelsmann Music Group.

GE sold the rights to make RCA and GE brand consumer electronics products, notably television sets, to the French Thomson Group, in exchange for some of Thomson's medical businesses. After Thomson Group's takeover, many owners of RCA products began to see steep declines in quality.

RCA Laboratories was transferred to SRI International as the David Sarnoff Research Center, subsequently renamed Sarnoff Corporation. Sarnoff Labs was put on a five year plan whereby GE would fund the labs activities 100 percent for the first year. That funding declined to zero or near zero after the 5th year of Sarnoff Labs operation. This required the Sarnoff Labs to change their business model to become an industrial contract research facility.

The only RCA unit GE kept was the National Broadcasting Company, but GE sold the NBC Radio Network to Westwood One and all of its radio stations to various owners.

Legacy

For information on products bearing the RCA trademark today, see RCA (trademark).

Due to their popularity during the golden age of radio, their manufacturing quality, their engineering innovations, their styling and their name, RCA antique radios are one of the more sought-after brands of collectible radios.

The historic Nipper Building (RCA Building 17) in Camden, New Jersey, which was converted to luxury apartments in 2003, is one of a few remaining buildings that once housed the vast RCA Victor complex
The historic Nipper Building (RCA Building 17) in Camden, New Jersey, which was converted to luxury apartments in 2003, is one of a few remaining buildings that once housed the vast RCA Victor complex
Although it is not original, the Nipper stained glass remains illuminated atop the "Nipper Tower" in the former Building 17. This photograph was taken from the inside of the "Nipper Tower".
Although it is not original, the Nipper stained glass remains illuminated atop the "Nipper Tower" in the former Building 17. This photograph was taken from the inside of the "Nipper Tower".


The historic old RCA Victor Building 17 in Camden, New Jersey, was redeveloped in 2003 as a high-rise luxury apartment building.[18][19]

Trivia

  • 30 Rockefeller Plaza, which anchors the Radio City district of Manhattan, was originally named the RCA Building. Two years after the merger, the name was changed to the GE Building, and the neon signage at the top was replaced.

See also

References

  1. ^ RCA.com - RCA-Brand
  2. ^ Winkler, Jonathan Reed. Nexus: Strategic Communications and American Security in World War I. (Cambridge, MA: Harvard University Press, 2008)
  3. ^ Biography of Owen D. Young on the GE website
  4. ^ Crucial tenant in 30 Rockefeller Plaza - see David Rockefeller, "Memoirs", New York: Random House, 2002. (p.55)
  5. ^ CT-100 Color Receiver Gallery
  6. ^ Silicon Valley Toxics Coalition
  7. ^ Silicon Valley to Taiwan Silicon Island
  8. ^ Taiwan workers plead cancer case / Link RCA plant to disease
  9. ^ BURLE Industries, http://lancaster-pa.addresses.com/yp_results.php?ReportType=44&MoreInfoResult=1&qrecid=IY56107598
  10. ^ Region 3 GPRA Baseline RCRA Corrective Action Facility, General Electric Co. (Formerly: RCA, GE Lancaster), EPA ID #: PAD003026903. http://www.epa.gov/reg3wcmd/ca/pa/pdf/pad003026903.pdf
  11. ^ http://oaspub.epa.gov/enviro/multisys2.get_list?FACILITY_UIN=110000618190
  12. ^ http://www.epa.gov/reg3wcmd/ca/pa/pdf/pad003026903.pdf
  13. ^ Geraghty & Miller, 1990
  14. ^ U.S. EPA, 1993
  15. ^ http://www.epa.gov/reg3wcmd/ca/pa/pdf/pad003026903.pdf
  16. ^ INTERSIL CORPORATION, S-1 SEC Filing, 11/10/1999. http://sec.edgar-online.com/1999/11/12/15/0000950115-99-001496/Section130.asp
  17. ^ RCA TV Equipment Archive
  18. ^ Preservation New Jersey
  19. ^ AWARDS

External links

Retrieved from "http://en.wikipedia.org/wiki/RCA"

No comments have been added.



Your name:

City:

Country:

Your comments:

Security check *
(Please enter the number into adjoining box)

 

  • Ads

           
eXTReMe Tracker